Winners:
- Elitism - a lot of the winners have shown the value of elite treatment of athletes whether it is in Education (from Tom Daley upwards, private, grammar etc), facilities
- Posh education - see above, plus usage of Eton’s facilities
- Private Medicine - you do not see elite athletes getting treated on the NHS or using NHS dietitians
- Private Sector overall - British F1 and BAe technology used on bicycles etc
- Volunteering - enjoying your work for nearly nothing and doing it well!
- Lord Coe, a sporting figurehead is essential to win tournaments
- Jacques Chirac - saved France a fortune!
- GOSH and the NHS - advert for the former, acknowledgement of the latter
- China, USA - look at the medal table
- The military - I suppose it is easier than conflict resolution
- Sky - by sponsoring winners
- Jess Varnish as who else can say that they got a world record at London 2012 without a medal!
- All the GB gold medal winners
- The Royal Mail - all that free publicity and managing to persuade to pay over the odds for Olympic stamps without being a sponsor
- The sponsors
- The logo - what was all the fuss about?
- Boris
- London Commuters - more fast and expensive trains to London St Pancras
Losers
- The comprehensive education system - the main state schools are not developing or educating enough sportsmen - I suppose all they should do is sow the seed which means they did not do well enough
- Mark Cavendish - how such a highly-regarded cyclist is again not a medallist makes me wonder should someone else have got the chance. Or the Olympics is too low on his priorities. Or is the rest of the world just too good at this event. Or technology makes little difference
- Glasgow Commonwealth games - hard act to follow
- Hackney overall
